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Table 2 Content and authorship of each instagram hashtag

From: Fertility education: what’s trending on Instagram

Content: Hashtag IVF success (N) IVF support (N) Percentage of total posts (%)
Egg freezing (N) Egg retrieval (N) Fertility (N) Fertility awareness (N) Infertility (N) Infertility awareness (N) IVF (N) IVF journey (N)
Educational 20 - 8 31 3 5 6 4 2 1 8.0
Personal posts unrelated to their diagnoses 6 4 8 1 9 6 9 4 9 2 5.8
Patient experiences pertaining to their diagnoses 34 89 37 38 59 63 60 80 55 83 59.8
Outreach posts 20 2 19 6 15 6 12 2 12 5 9.9
Advertisements 12 4 20 16 6 15 4 10 11 7 10.5
Research - - - - - - - - - - 0
Other 8 1 8 8 8 5 9 - 11 2 6.0
Total: 100 100 100 100 100 100 100 100 100 100  
Author:
  Allied Health Professional 6 - 4 19 2 2 - 5 2 5 4.5
  Patients 37 91 47 46 73 74 75 82 65 84 67.4
  Physicians 34 5 11 12 1 4 6 4 17 2 9.6
  Professional society 2 - 1 - 1 - - - 7 - 1.1
  For profit commercial groups 5 3 11 17 7 5 5 4 - 3 6.0
  Other 16 1 26 6 16 15 14 5 9 6 11.4
Total: 100 100 100 100 100 100 100 100 100 100