Table 2 Content and authorship of each instagram hashtag
Content: | Hashtag | IVF success (N) | IVF support (N) | Percentage of total posts (%) | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Egg freezing (N) | Egg retrieval (N) | Fertility (N) | Fertility awareness (N) | Infertility (N) | Infertility awareness (N) | IVF (N) | IVF journey (N) | ||||
Educational | 20 | - | 8 | 31 | 3 | 5 | 6 | 4 | 2 | 1 | 8.0 |
Personal posts unrelated to their diagnoses | 6 | 4 | 8 | 1 | 9 | 6 | 9 | 4 | 9 | 2 | 5.8 |
Patient experiences pertaining to their diagnoses | 34 | 89 | 37 | 38 | 59 | 63 | 60 | 80 | 55 | 83 | 59.8 |
Outreach posts | 20 | 2 | 19 | 6 | 15 | 6 | 12 | 2 | 12 | 5 | 9.9 |
Advertisements | 12 | 4 | 20 | 16 | 6 | 15 | 4 | 10 | 11 | 7 | 10.5 |
Research | - | - | - | - | - | - | - | - | - | - | 0 |
Other | 8 | 1 | 8 | 8 | 8 | 5 | 9 | - | 11 | 2 | 6.0 |
Total: | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | |
Author: | |||||||||||
Allied Health Professional | 6 | - | 4 | 19 | 2 | 2 | - | 5 | 2 | 5 | 4.5 |
Patients | 37 | 91 | 47 | 46 | 73 | 74 | 75 | 82 | 65 | 84 | 67.4 |
Physicians | 34 | 5 | 11 | 12 | 1 | 4 | 6 | 4 | 17 | 2 | 9.6 |
Professional society | 2 | - | 1 | - | 1 | - | - | - | 7 | - | 1.1 |
For profit commercial groups | 5 | 3 | 11 | 17 | 7 | 5 | 5 | 4 | - | 3 | 6.0 |
Other | 16 | 1 | 26 | 6 | 16 | 15 | 14 | 5 | 9 | 6 | 11.4 |
Total: | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | |